As part of the impressive campaign “So teuer ist es, arm zu sein” (“This is how expensive it is to be poor”), we had the honour of providing one of our microshops. Our “Teuromat” (“expense machine”) vividly illustrated how costly daily shopping can be for people on low incomes.

We are especially proud that our collaboration on this campaign received such great recognition. We were awarded the Vamp Award with Gold twice, in the categories “Best Ambient Media Campaign with Pedestrian Interactions” as well as “Creation and Innovation”. In addition, we received the Event Award in Silver in the category “Public Events Charity / Social / Cultural”.